Privacy Policy - VESC Labs

Overview

At VESC Labs AB, we value your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish and EU data protection laws.

This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal information when you use our website or interact with us.

We are the data controller for all personal data collected and processed via our website and services.

What Personal Data We Collect

We may collect and process the following categories of personal data:

Identity Information: Name, username, title, or similar identifier
Contact Information: Email address, phone number, billing and shipping addresses
Transaction Data: Order details, payment status (we do not store card numbers)
Technical Data: IP address, browser type, device information, operating system, time zone
Usage Data: Page views, referral sources, website navigation patterns
Marketing Preferences: Your preferences in receiving newsletters or promotional content

How We Collect Your Data

We collect data in the following ways:

When you place an order or create an account
When you contact us via email or contact forms
When you subscribe to newsletters or marketing communications
When you browse our website (via cookies and analytics tools)

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Contractual necessity – to fulfill orders and provide customer service
Legal obligations – for accounting, tax, and regulatory compliance
Legitimate interests – to improve our website and customer experience
Consent – for email marketing and non-essential cookies

How We Use Your Data

Your personal data may be used for the following purposes:

Processing and fulfilling your orders
Providing customer support and responding to inquiries
Managing your account
Sending order confirmations and updates
Sending optional marketing or promotional materials (only if you consent)
Improving website functionality and user experience

Sharing Your Data

We do not sell your personal data. However, we may share data with:

Service providers: payment processors, shipping partners, email platforms, analytics tools
Legal authorities: if required by law or to protect our legal rights

All third parties are required to handle your data securely and in compliance with applicable regulations.

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes it was collected for, including:

Legal, tax, and accounting requirements
Warranty or customer service obligations
Marketing preferences (until you withdraw consent)

After this period, your data will be securely deleted or anonymized.

Your Rights Under the GDPR

You have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Erase your data (“right to be forgotten”)
Restrict processing under certain conditions
Object to processing based on legitimate interests
Withdraw consent at any time (for marketing or cookies)
Data portability – receive your data in a structured, machine-readable format

To exercise any of these rights, please contact us at support@vesclabs.com.

Cookies

Our website uses cookies and similar technologies to enhance your experience and analyze usage.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your browser and remember certain information.

Types of Cookies We Use:

Essential cookies – Required for the website to function properly (e.g. cart, checkout)
Performance cookies – For analytics and usage tracking (e.g. Google Analytics)
Functional cookies – To remember preferences (e.g. currency, language)
Marketing cookies – For tracking and ad performance (used only with your consent)

Managing Cookies

When you first visit our website, you will be presented with a cookie banner to manage your preferences. You may choose to accept or reject non-essential cookies.

You can also adjust your cookie settings in your browser. However, disabling essential cookies may affect website functionality.

Third-Party Services

We may use trusted third-party services such as:

Payment processors (e.g. Stripe)
Shipping carriers (e.g. FedEx)
Analytics tools (e.g. Google Analytics)

These services may process your data on our behalf under strict data protection agreements.

International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure it is protected using appropriate safeguards, such as Standard Contractual Clauses or other lawful mechanisms.

Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse, including:

Secure payment gateways
HTTPS encryption
Access controls and internal data handling procedures

Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. All changes will be posted on this page, and the updated version will take effect upon publication.